University Admissions & Marketing Analytics

Built interactive career-exploration dashboards for university partners to support admissions and marketing. These tools help prospective and current students explore trends, jobs, pay, and skills by graduate level, academic college, and military branch.


Explore the Dashboards

Baylor University — Career Navigator

Explore careers within each graduate level. View trends, jobs, pay, and skills to support program discovery and admissions.

Open Baylor Career Navigator →

Texas A&M — Texas Station

Careers data for all academic colleges and all military branches. Built for Texas A&M Texas Station to support student and stakeholder decisions.

Open Texas A&M Dashboard →

Overview

Universities needed better ways to show prospective and current students what careers and outcomes align with their programs. Admissions and marketing teams wanted data-driven tools that could highlight trends, salary potential, in-demand skills, and pathways by graduate level, college, and military affiliation—without requiring custom reports or static PDFs.

Solution

I developed interactive dashboards tailored to each partner’s audience and data:

  • Baylor Career Navigator — Graduate-level career exploration with trends, jobs, pay, and skills to support program discovery and admissions conversations.
  • Texas A&M Texas Station — Careers data across all academic colleges and military branches to support student and stakeholder decisions.
  • Filtering and drill-down so users can explore by program, college, branch, or outcome.
  • Consistent design and UX so each dashboard fits the institution’s brand and use cases.

Results

The dashboards give admissions and marketing teams a single place to point prospects and students for career data. Users can explore outcomes on their own, and staff can reference the same views in conversations and materials. The tools support storytelling with data and help institutions differentiate their programs with clear, interactive career insights.

Technologies Used

HTML JavaScript Data Analysis SQL Marketing